A fresher, technology-driven approach to white wine in the Rhône is helping producers in both the north and south of the region to find an audience, as Simon Woods reports.
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The trade body for France’s Côtes du Rhône has unveiled plans to target consumers in their thirties and forties, with a new logo and marketing strapline that highlights the region’s quality, heritage and provenance.
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The Rhône Valley is not – predominantly – known for its whites.
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Rhône Valley producer Maison Gabriel Meffre is looking to expand its presence in the UK on-trade, growing on the success of its La Châsse brand in Sainsbury’s and Asda.
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The extent of a large-scale wine fraud in the Côtes du Rhône has been unveiled, amounting to 66.5 million bottles of counterfeit wine.
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Why aren’t “organic carrots” just called carrots? Why aren’t carrots grown with pesticides called “chemical carrots”?
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